Why Fortify Meals is Challenging Everyone to Hold a 60-Second Plank for Men’s Health Awareness
While Pink October is widely recognised for raising awareness about breast cancer, November takes the spotlight for men’s health. Known as Movember, this month is symbolised by the moustache and focuses on men’s mental health, suicide prevention, prostate cancer, and testicular cancer. To support the cause, Fortify Meals—a leading meal prep company in Malta—has launched a unique campaign that goes beyond growing moustaches.
Why 60 Seconds? The Meaning Behind the Plank Challenge
Fortify Meals is encouraging everyone to hold a plank for 60 seconds. This number carries a powerful message: according to Movember, 60 men are lost to suicide every hour worldwide. The campaign aims to highlight this shocking statistic and inspire more conversations around men’s health and wellbeing.
Rather than limiting Movember to moustache-growing, the official movement now encourages people to move, create awareness, and take action. Holding a plank for 60 seconds is Fortify Meals’ way of turning awareness into physical activity, making it both symbolic and impactful.
‘Don’t Screw Yourself, Check Yourself’ – Fortify Meals’ Message
Fortify Meals launched its ‘Don’t Screw Yourself, Check Yourself’ campaign to motivate men to look after their health in three important areas:
- Physical health through regular exercise and movement
- Mental health by breaking the stigma and encouraging open conversations
- Sexual health by checking for prostate and testicular diseases and adopting a preventive lifestyle
The 60-second plank challenge is being promoted across Fortify Meals’ Instagram page to spread awareness and engage the community.
Fortify Meals on Why They’re Supporting Movember
Mauro Leonardi, Executive Chef at Fortify Meals, explained: “We wanted to help spread the word in a way that is fun but also meaningful. The plank challenge is a small act of movement that symbolises a bigger issue. At Fortify, we promote a healthy lifestyle not only through nutritious food but also through mental wellbeing, fitness, and preventative health. We encourage everyone to join in, post their plank, and help raise awareness to save lives.”
How Fortify Meals Supports a Healthy Lifestyle
Fortify Meals provides meal plans and meal packs designed for busy professionals, athletes, and anyone looking to improve their diet. Whether your goal is weight loss, muscle gain, or simply maintaining a balanced lifestyle, Fortify offers a hassle-free solution with chef-prepared, dietitian-reviewed meals delivered to your door.
By combining healthy eating, regular movement, and mental health awareness, Fortify Meals is showing that wellbeing is more than just what’s on your plate—it’s about taking care of yourself inside and out.
Follow the challenge and join the conversation on Instagram at @fortifymeals. Take a plank, post it, and help spread awareness this Movember.
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